Estee Lauder 2009 Annual Report Download - page 89

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88
Since its inception in 1990, Origins has been one of the most recognized natural-based cosmetic brands,
and within the brand’s ethos it is most noted for its commitment to protect the planet, its resources and all
those who populate it. Origins believes that reducing pollution means increasing effi ciency and wasting
fewer resources. All of Origins’ printed materials are produced on recycled paper using soy-based inks.
Cartons are made from 50 percent Forest Stewardship Council certifi ed paperboard and 50 percent
post-consumer recycled fi ber. These paperboards and cartons are manufactured using wind power or hydro
power, both renewable energy resources. Origins recently launched the “Return to Origins” Recycling
Program, in which cosmetic packaging from any brand can be brought to a U.S. Origins counter for recy-
cling where possible. Materials that cannot be recycled will be utilized through waste-to-energy programs.
During Earth Month 2009, Origins launched the Origins Earth Initiative to aid reforestation projects globally.
To date, Origins has planted nearly 23,000 trees through its partnership with the American Forests Global
ReLeaf Program. Origins supports Project Sunshine, an international non-profi t organization that provides
free programs and services to children and families affected by medical challenges. www.origins.com
Travel Retail Worldwide boasts one of the largest ELC green committees. The division set up a website on
the Company’s intranet to keep employees updated on the newest green tips and services relating to travel
and daily life. Travel Retailing issues a monthly newsletter which highlights
employee events and its
employees in New York participate in activities with New York Restoration Project,
Yorkville Common Pantry
and Fresh Air Fund. Travel Retailing Worldwide is one of the top three industry supporters of the Smile Train,
the world’s leading charity for providing cleft palate surgeries to children in need worldwide.