Estee Lauder 2009 Annual Report Download - page 19
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numerous strengths, including an emphasis on product quality, performance, average cost over time and the
personal service provided by our highly trained beauty advisors and makeup artists.
Two brands that evolved their High-Touch service models and communicated value to consumers in
fi scal 2009 were Bobbi Brown and Origins. At Bobbi Brown counters, there were an increased number of
complimentary makeup lessons provided to consumers, and Origins introduced complimentary mini-facials
at its free-standing stores. Other brands adapted to consumer needs with smaller, less-expensive sizes of
best-selling products, and certain department stores began discreetly displaying prices of our products at
the counters.
18
Jo Malone specializes in the art of fragance combining.