Estee Lauder 2009 Annual Report Download - page 57

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Daisy Fuentes Beauty was established in 2006 by BeautyBank. Entrepreneur and fashion designer Daisy
Fuentes expanded on the success of her line of sportswear available at Kohl’s Department Stores, and
entered the fragrance, bath and body category with the launch of Dianoche. In 2007, the brand introduced
a second fragrance, So Luxurious, followed by Dianoche Ocean and Dianoche Love. All fragrances and
ancillary products are available exclusively in the United States at Kohl’s Department Stores and online at
kohls.com.
Coach joined The Estée Lauder Companies’ family of brands when an agreement to create fragrances
and related products for Coach was signed in 2006. Coach, Inc. is the leading marketer of modern
classic American accessories. The fi rst fragrance, which launched in Spring 2007, embodies the many
personalities of the Coach woman—timeless, chic and sophisticated. The signature fragrance launch was
followed with ancillary and beauty products from Coach, including the Coach Lipgloss Collection, the Coach
Lipstick Collection, solid perfume charms and body lotions. Coach Legacy, the second fragrance from
Coach,
launched in September, 2008, and is inspired by the classic handbag collection with an unexpected twist
of
modernity. Ancillary products in the Legacy Lipstick collection followed in January, 2009. The collection is
available exclusively at Coach retail stores in the United States and Japan and online at coach.com.
Grassroots Research Labs, introduced in 2008 by BeautyBank, is a truly sensorial skin care experience
that combines nature’s most powerful ingredients with advanced science to deliver extra ordinary results.
In 2008, Grassroots Research Labs debuted across Europe at Sephora. Grassroots Research Labs’ prod-
ucts are available exclusively in the United States at Kohl’s Department Stores and online at kohls.com.
Select
products: Pomegranate Super Anti-Oxidant Cream & Serum, Blue Algae Enriched Firming Cream,
Vitamin C Power Brightening Cream SPF 25, Happily Ever After Moisture Cream SPF 15 and In Good
Hands Comforting Hand Cream.
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