Estee Lauder 2009 Annual Report Download - page 32
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Donna Karan Cashmere Mist collection.
To better integrate our brands, we have organized them into four clusters according to channel and
consumer segmentation. This enables our brands to draw upon their great strengths and share their deep
knowledge with each other.
HIGH-END PRESTIGE BRANDS AND MAKEUP ARTIST BRANDS
Estée Lauder, M.A.C, Bobbi Brown, Prescriptives, La Mer, Jo Malone, Tom Ford Beauty
PRESTIGE SKIN CARE AND ALTERNATIVE CHANNELS
Clinique, Origins, Ojon
FRAGRANCE LICENSING AND CREATIVE INCUBATOR
Aramis and Designer Fragrances, BeautyBank
SALON AND PHARMACY CHANNEL
Aveda, Bumble and bumble, Darphin
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