Estee Lauder 2009 Annual Report Download - page 30

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Two newly created teams are leading these efforts:
• The Executive Leadership Team (ELT), which includes senior executives across all brands, regions and
functions, is responsible for implementing the Company’s long-term strategic priorities, achieving annual
goals and addressing critical global business issues and opportunities.
• The Program Management Team (PMT) is a subcommittee of the ELT and oversees approximately
two dozen initiatives that fall into fi ve categories: sales growth, cost of goods improvements, asset
management, operating expense effi ciencies and management of business capabilities. Congruent with
our new strategy, most of the work in these areas is expected to be completed over the next four years.
29
PRIVATE COLLECTION JASMINE WHITE MOSS
WAS STARTED
BY MRS. EST{E LAUDER IN
THE LATE 1980’S AND WAS RECENTLY COMPLETED
BY HER GRANDDAUGHTER AERIN LAUDER,
WHO IS FEATURED IN THE FRAGRANCE’S
ADVERTISING CAMPAIGN.