Estee Lauder 2009 Annual Report Download - page 88

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87
Established in 1994 by M.A.C, the M.A.C AIDS Fund supports men, women and children affected by HIV/
AIDS globally. Introducing its fi rst VIVA GLAM lipstick that same year, M.A.C decided that every cent of the
selling price of the VIVA GLAM lipsticks would go to the M.A.C AIDS Fund. With a total of six shades of VIVA
GLAM lipstick and two shades of VIVA GLAM lipglass now sold worldwide, and through the annual Kids
Helping Kids Card Program, M.A.C has provided over $148 million for the M.A.C AIDS Fund to date. The
M.A.C AIDS Fund is the heart and soul of the company— with its employees
giving their time, energy and
talent to help those affected by HIV/AIDS worldwide. www.maccosmetics.com
The Ojon brand is committed to defi ning “wildcrafted beauty” and becoming the archetype for business
relationships with indigenous communities. Wildcrafted materials are picked by hand only during peak
harvesting periods— sustainability in the purest sense of the term. By creating value for the indigenous
farmers, Ojon is helping to protect endangered areas from illegal deforestation. The brand recently funded
an expedition to the Rio Platano Biosphere (a UNESCO world heritage site) to enhance its understanding of
the biodiversity in Central America to study local ecosystems to determine how best to protect them. Ojon
works closely with Mopawi, a non-profi t group dedicated to promoting sustainable development in the
native Miskito and Garifuna populations in La Mosquitia, a rainforest in eastern Honduras. www.ojon.com