Estee Lauder 2009 Annual Report Download - page 42
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Additionally, we are enhancing our capabilities in consumer research and continuing to infuse consumer
insights into our creativity and product development. This will provide an important catalyst to our
evolving innovation process.
Recent consumer research has reconfi rmed what we already know, that skin care is important to consumers
around the globe and that they have specifi c needs depending on their region. Their concerns
include dullness, redness, hyper-pigmentation, lines and wrinkles. In fi scal 2009, we
produced many
outstanding products to address these specifi c needs, which led to a variety of important
breakthroughs,
helping us to continue our leadership position in skin care.
An advertisement for Estée Lauder Time Zone Line and Wrinkle Reducing Creme SPF 15.
41