Estee Lauder 2009 Annual Report Download - page 74

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Our largest corporate philanthropic campaigns are The Estée Lauder Companies’ Breast Cancer Awareness
(BCA) Campaign and support for the M.A.C AIDS Fund, which engage employees across brands, regions and functions.
I
n 1992, Evelyn H. Lauder, Senior Corporate Vice President, The Estée Lauder Companies, co-created the Pink
Ribbon with SELF magazine and began The BCA Campaign. The Pink Ribbon has become the global symbol for
breast health and to date The BCA Campaign has distributed more than 85 million Pink Ribbons worldwide.
In 1993, Mrs. Lauder founded The Breast Cancer Research Foundation® (BCRF), an independent, not-
for-profi t 501(c) (3) organization dedicated to funding innovative clinical and translational research. The
Foundation supports scientists at top universities and academic medical centers worldwide, conducting the
most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime.
A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and
awareness programs around the world. BCRF has received Charity Navigator’s highest rating — four stars —
thus outperforming over 99 percent of the evaluated charities for the past eight years. The Estée Lauder
Companies is the largest corporate sponsor of BCRF and together with its retail partners has raised $40
million for BCRF.
The BCA Campaign is present in over 70 countries and strives to raise awareness through various methods,
including the distribution of Pink Ribbons and informational brochures on breast health, the Global Landmark
Illumination Initiative and the appointment of World Pink Ribbon Ambassadors. The BCA Campaign is
supported by 14 of The Estée Lauder Companies’ brands: Aveda, Bobbi Brown, Bumble and bumble,
Clinique, Darphin, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare For Men, Ojon®,
Origins, Prescriptives and Sean John. During October, each brand creates and sells unique Pink Ribbon
Products in support of individual brand contributions to BCRF.
In October 2009, The BCA Campaign will celebrate the 10th anniversary of its Global Landmark Illumination
Initiative, whereby landmarks are illuminated in glowing pink lights as symbols of hope, empowering and
enlightening millions of women everywhere. In 2008, over 200 landmarks participated worldwide.
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