Estee Lauder 2009 Annual Report Download - page 48

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CONCLUSION
Imagining, integrating and innovating are the tools that will position The Estée Lauder Companies to achieve
our objectives of sustainable, profi table growth over the long term. Our commitment to building, growing
and nurturing our brands will forever remain at the core of our business. In 2009 we began taking the steps
that will allow us to prosper like never before. We are sharing our most effective systems and processes
across borders, brands and functions. At the same time, we are knitting together the fabric of our
infrastructure to be more effi cient and
cost- effective. We are innovating products, marketing strategies
and technologies to make women beautiful
and appeal to our consumers in unexpected ways.
Though the past year presented many challenges, it encouraged us to draw upon our resources and work
together more closely. Our strong heritage of creativity and innovation, coupled with our commitment to
integrity and high performance, manifested almost immediately in our response to the changes in the market.
Together, we developed creative solutions, initiated new concepts and instituted new strategies to adapt our
business and respond to the global recession.
OUR BUSINESS IN THE ASIA/PACIFIC REGION
GREW 14 PERCENT IN LOCAL CURRENCY AND
EXCEEDED PLAN IN FISCAL 2009.
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