Estee Lauder 2009 Annual Report Download - page 87

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86
Estée Lauder is the primary brand supporter of The Breast Cancer Research Foundation® and was one of our
fi rst brands to sell Pink Ribbon Products as part of The BCA Campaign in 1993. In fi scal 2009, the Estée
Lauder brand donated $500,000 from its Pink Ribbon Product sales in the U.S. and $100,000 (Canadian
dollars) from its Pink Ribbon Product sales in Canada. An additional $280,000 was raised by the Estée Lauder
fi eld force through special community fundraising initiatives and special product sales. These combined
donations make it possible for the Estée Lauder brand to fully support three research grants in the U.S.
Beginning in fi scal 2010, the Estée Lauder brand will support BCRF year-round through special Pink Ribbon
Product sales. In addition to funding research, the Estée Lauder brand supports BCRF through “in kind”
product donations for events throughout the year. www.esteelauder.com
La Mer has always been committed to ocean conservation. Looking to the sea for inspiration, Dr. Max
Huber, the brand’s creator, was drawn to the rejuvenating powers of Pacifi c sea kelp and worked to preserve
its health and integrity. Continuing this legacy, La Mer has dedicated itself to responsibly harvesting only the
top section of the sea kelp known as the fronds, which reach the ocean’s surface. By collecting responsibly,
La Mer is able to promote the regeneration of the sea kelp forest. La Mer found a conservation partner in
Oceana, the leading international ocean advocacy organization, proudly supporting the group since 2005.
Together they raised awareness for World Oceans Day, offi cially recognized by the United Nations on
June 8th, 2009, as well as Oceana’s Habitat Protection Campaign. As part of this partnership, La Mer
developed a limited-edition 250 ml World Ocean Day Crème de la Mer, with 100 percent of net proceeds
going to Oceana. The World Ocean Day limited-edition Crème was sold in May and June 2009 at exclusive
retailers worldwide. www.cremedelamer.com