Estee Lauder 2009 Annual Report Download - page 52

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Prescriptives was established by The Estée Lauder Companies in 1979 featuring custom color for women.
It is sold in fi ve countries. Prescriptives focuses on delivering fl awless-looking skin— for all skin types,
from lightest to darkest. Signature services include the ultra-personalized artistry of Custom Blend Makeup
and complimentary Colorprint Service, which leads the customer to her exact match foundation and
customizable color cosmetics. Prescriptives also features a personalized skin care regime for all skin types.
Select products: Flawless Skin Total Protection Makeup, Virtual Skin Super Natural Finish Makeup, AnyWear
Multi-Purpose Makeup Stick SPF 15, Camoufl age Cream, Super Line Preventor Xtreme, Intensive Rebuilding
Moisturizer, 多magic by Prescriptives Liquid Powder and False Eyelashes Plush Mascara.
La Mer joined The Estée Lauder Companies’ family of brands in 1995. Sold in more than 50 countries and
territories, La Mer represents supreme luxury and serious treatment. Crème de la Mer, one of the most
innovative and sought-after moisturizers, was conceived by Dr. Max Huber, an aerospace physicist, after an
explosion during an experiment resulted in burns to his face. Twelve years and 6,000 experiments later, he
perfected Crème de la Mer. Since then, it has evolved into what can only be described as a legend. La Mer
has expanded from the original, best-selling Crème de la Mer into a complete range of facial skin care
and body products. Select products: Crème de la Mer, The Eye Concentrate, The Lifting Face Serum and
The Hydrating Infusion.
Jo Malone joined The Estée Lauder Companies’ family of brands in 1999 and is available in 22 countries and
territories. Jo Malone is a British lifestyle brand known for its unique fragrance portfolio and luxury products
for the bath, body and home. Rewriting the rules of perfumery by mixing unexpected combinations
of ingredients and providing elegant yet playful concepts where scent is used with abandon, the world of
Jo Malone continues to inspire a loyal following. Select products: Lime Basil & Mandarin Cologne
and Home Candle, Orange Blossom Cologne, Pomegranate Noir Cologne, Grapefruit Home Candle and
Vitamin E Gel.
Tom Ford joined
The Estée Lauder Companies’ family of brands when the
exclusive global license agree-
ment
was signed in 2005. The brand is sold in 43 countries and territories. Tom Ford Black Orchid, launched
in
November, 2006, was the fi rst fragrance in the Tom Ford Beauty collection. Following the launch of its
fi rst scent, Tom Ford introduced the Private Blend Collection, an exclusive line of 12 unisex fragrances. Tom
Ford for Men, his eponymous men’s scent, was launched in fall 2007. Tom Ford White Patchouli launched
in September, 2008. Select products: Tom Ford Black Orchid Eau de Parfum, Private Blend Collection,
Tom Ford for Men, Tom Ford for Men Extreme and Tom Ford White Patchouli Eau de Parfum.
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