Estee Lauder 2009 Annual Report Download - page 43

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42
CLINIQUE’S REDNESS SOLUTIONS INSTANT RELIEF
MINERAL POWDER BECAME ONE OF THE TOP 10
TREATMENTS IN THE SKIN CARE CATEGORY IN U.S.
DEPARTMENT STORES IN FISCAL 2009.
One key launch was Estée Lauder’s Time Zone Line and Wrinkle Reducing Creme SPF 15 in the anti-aging
category. Inspired by the revolutionary skin care science of cellular regeneration, the product broke new
ground and established itself as our fi rst moisturizer to measurably reduce the appearance of lines by helping
to boost skin’s natural youthful function. Following a strong consumer response to this moisturizer, the brand
expanded the line by introducing Time Zone Anti-Line/Wrinkle Eye Creme.
To address the issue of skin redness, Clinique introduced Redness Solutions Instant Relief Mineral Powder, a
unique treatment that measurably reduces the appearance of redness with anti-irritant ingredients. As a
product that both treats and covers, it meets consumer needs worldwide in an innovative and effective way.
This product helped accelerate an already fast-growing category where Clinique has established itself as a
global leader.