Estee Lauder 2009 Annual Report Download - page 11

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I am honored to have been chosen to lead The Estée Lauder Companies as we set forth on this exciting
journey. I look forward to a continued strong partnership with William and will rely on his wisdom, deep
experience and industry knowledge as we steer the Company toward the bright future that lies ahead.
I am grateful to Leonard Lauder, who has provided me with invaluable guidance and support. He is a true
mentor and I will always be grateful that he welcomed me so warmly into The Estée Lauder Companies’
family. Together, William and I will build on Leonard’s high standards and continue the leadership, vision,
creativity and energy that distinguishes his long and outstanding tenure.
I am also so proud of our employees for their dedication and hard work in fi scal 2009 and am confi dent we
will make substantial strides in the years ahead. We will emerge from this challenging environment stronger,
leaner and better positioned to capture greater share and drive long-term profi table growth.
By imagining the desires and needs of our consumers, integrating the talent of our people and the resources
of our brands, and innovating high-quality products and services, we are positioning The Estée Lauder
Companies to be a profi table global leader in prestige beauty.
Importantly, this will continue to be a workplace where people can aspire to greater levels of personal
development and achievement and where everyone will play a pivotal role in taking our Company to even
greater heights of success, for the benefi t of stockholders and employees alike.
Sincerely,
Fabrizio Freda
President and Chief Executive Offi cer
10
OUR STRATEGY SEEKS TO TAKE THE COMPANY TO THE
NEXT LEVEL BY LEVERAGING OUR NUMEROUS STRENGTHS.