Estee Lauder 2009 Annual Report Download - page 46

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Another area where we have made signifi cant progress toward innovation is in the natural products
category. Origins Youthtopia Age-correcting serum with Rhodiola shows how Origins is living its new
tagline — “Powered by Nature, Proven by Science.” Rhodiola is a plant found in the Siberian desert that
combats visible stress and helps fi rm skin. The product has already garnered a great deal of attention and
consumers seem to love it.
Our entrepreneurial think-tank, BeautyBank, saw an opportunity to connect with consumers searching for
a product that could visibly reduce facial discolorations with the power of natural ingredients. The result
was Grassroots Research Labs’ Vitamin C Power Brightening Cream SPF 25, a hydrating cream that brightens
the
skin and evens out skin tone. It was launched at Kohl’s Department Stores, where it ranked among the top
fi ve skin care products
at the retailer.
45
FUTURE INNOVATION WILL BE FOCUSED ON
FEWER, BIGGER IDEAS IN HIGH PRIORITY AREAS,
ALLOWING US TO STRENGTHEN OUR HERITAGE
BRANDS AND CULTIVATE TOMORROW’S
WINNING BRANDS.