Estee Lauder 2009 Annual Report Download - page 39

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38
Innovation touches almost every aspect of our business and has always been at the heart and soul of
The Estée Lauder Companies. From product and brand development to innovative service, packaging,
design and marketing, we are continuously evolving our High-Touch, individualized service model to reach
21st-century consumers.
Our employees are at the crux of this creativity and over the past year we have developed an innovation
strategy that will help us focus on fewer, bigger ideas in high-priority areas, source the best ideas from
An advertisment for Aveda’s Dry Remedy Hair Care collection. Bumble and bumble Bandball.