Estee Lauder 2009 Annual Report Download - page 77
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Aveda increases the
PCR* content of
its folding cartons
by 20% to a level
of 70 to 80%
BeautyBank reduces
the size of its cartons
by 15% and eliminates
carriers for its
Good Skin line
Bobbi Brown
imple
ments
30 to 70%
recycled fi bers in
its carton liners
Bumble and bumble
launches its
Curl Conscious line
with 25% PCR bottles
Clinique moves to
95% PCR fi ber board
for holiday boxes
Clinique Travel Retail
cartons now use
liners with 45% PCR
recycled content
Donna Karan Gold is
launched with award-
winning package
that can be separated
for recycling
Estée Lauder eliminates
carriers for fragrance,
Travel Retail and
Re-Nutriv products
Aveda moves its
tube PCR level from
35 to 45% with
the launch of
Enbrightenment
Origins moves
folding cartons to
80% PCR board
Origins initiates copy
on cartons to call
out FSC certifi cation,
recycled content
and the use of
renewable energy
Dr. Weil for Origins
line launches with
100% PCR jars and
moves caps from urea
to polypropylene
Origins begins to
ship tubes at the
67% PCR level
Sean John launches
I AM KING
with cellulostics cap
made from wood pulp
Sean John updates
Unforgivable line
by eliminating weight
in cap and fi lm
lamination on carton
Origins launches
“Return to Origins”
Recycling Program
Corporate Package
Development
implements sustain-
able packaging rules
with all brands
Aveda launches
“Recycle Caps with
Aveda” program and
produces fi rst product,
“Clove Shampoo,”
with
the collected resin
Aveda receives Cradle
to Cradle certifi cation
for seven products
Origins moves
Nite-A-Mins bottle
to 100% PCR PET
76
KEY PACKAGING ACHIEVEMENTS
*Post-Consumer Recycled.