Estee Lauder 2009 Annual Report Download - page 47

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We are also carefully mapping out opportunities to round out any gaps in our existing product lines. When
Bumble and bumble, our stylist-driven hair care brand, wanted to develop technologically advanced gels, the
brand mined both professional hair stylist and consumer insights and set out to create products that were
true to its edgy personality and would surpass anything offered by competitors. The results were Bb. Gel and
Gellac. Bb. Gel is a modern rendition of the old standby, but with fl exibility, strength and brushable hold.
Gellac is a gel-lacquer for extreme hold and intricate styles with a lacquer hard, glistening fi nish. Both were
created using advanced technology and are quickly becoming two of the brand’s most in-demand products
for stylists and consumers.
46
M.A.C Mineralize collection.
MINERALIZE