Estee Lauder 2009 Annual Report Download - page 29

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In line with our new four-year strategy, we are increasing our focus on internal integration. Our fi rst step was
to restructure the business to best leverage our global strengths across brands, regions and functions. We
placed our senior executives in the roles that best match their strengths. To further foster integration among
employees, we have provided them enhanced collaboration and communication tools to share ideas and
learn from each others’ experiences. This increased focus on global internal communications is helping
encourage dialogues between markets to share insights across brands, regions and categories.
28
The Estée Lauder Private Collection Jasmine White Moss advertising campaign.