Estee Lauder 2009 Annual Report Download - page 54

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Introduced in 1964 by The Estée Lauder Companies, Aramis was the fi rst prestige men’s fragrance to be
sold in department stores. Aramis pioneered prestige men’s grooming with its ‘master plan’ that introduced
20 unique products. Today it remains successful through its strong brand identity and continues as a symbol
of masculinity and sophistication. Aramis has created certain classic scents that have withstood the test
of time. Select products: Aramis Classic, Aramis 900, Aramis Devin, J·H·L, Tuscany Per Uomo, New West,
Havana, Aramis Life and Aramis Always.
Lab Series Skincare for Men was introduced by The Estée Lauder Companies in 1987. The brand’s team of
doctors, scientists and skin care specialists use modern technology, advanced ingredients and the
latest
research on men’s physiological and lifestyle needs to develop products with proven results specifi cally
targeting men’s skin care concerns. Select products: Daily Moisture Defense Lotion SPF 15, Maximum
Comfort Shave Cream, Active Hand Cream and Active Body Wash.
Tommy Hilfi ger joined The Estée Lauder Companies’ family of brands when the exclusive global license
agreement was signed in 1993. Sold in more than 120 countries and territories. Tommy Hilfi ger produces
fragrances and body products that refl ect the classic, American cool themes of designer Tommy Hilfi ger.
Select product lines: tommy, tommy girl, Hilfi ger, Dreaming Tommy Hilfi ger.
Kiton, a prestigious Italian tailoring company that combines the traditions of fi ne Italian tailoring with a
reverence for luxury and elegance, joined The Estée Lauder Companies’ family of brands when the exclu-
sive global license agreement was signed in 1995. Since 1968, Kiton creations by Signore Ciro Paone have
e
levated hand tailoring from craft to art form within the sartorial splendor of Italy. Sold in more than
ten countries and territories, Kiton is a fragrance that embodies the very essence of fashion, elegance
and sophisticated masculinity. Introduced in March 2007, Kiton Black is a couture version of the original
fragrance that refl ects a man’s impeccable taste and the desire to have the very best. Select products:
Kiton and Kiton Black fragrances.
53
FRAGRANCE LICENSING AND CREATIVE INCUBATOR