Estee Lauder 2009 Annual Report Download - page 56

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Good Skin™ was introduced in 2004 by BeautyBank as a dermatologist-formulated, fragrance-free skin care
brand with simple, color-coded packages that allow for self-identifi cation by skin concern. Good Skin
products are available exclusively in the United States at Kohl’s Department Stores and online at kohls.com.
In 2007, GoodSkin Labs™, a sub-brand of Good Skin, launched its instant-performance skin care products,
including Tri-Aktiline Instant Deep Wrinkle Filler and Eyliplex-2 Eye Lift+ Circle Reducer. Tri-Aktiline has
been a best seller in Sephora in Europe, Boots in the UK and Douglas in Germany. GoodSkin Labs is
available in over 58 countries worldwide. Select products: Tri-Aktiline Instant Deep Wrinkle Filler, Eyliplex-2
Eye Lift+ Circle Reducer, Smooth-365 Intensive Clarity+Smoothing Peptide Serum, Lumecin Overnight
Brightening Gluco-Protein Treatment, Microcrystal Skin Refi nisher and All Firm Moisture Cream.
Sean John joined The Estée Lauder Companies’ family of brands when the exclusive global license
agreement was signed in 2005. It is sold in more than 35 countries and territories. Sean John’s fi rst
fragrance, Unforgivable, was introduced in 2006, and quickly reached No. 1 in United States department
stores. The fragrance won the coveted FiFi Award and remains a top-selling prestige fragrance. An
afi cionado
for scents, Sean “Diddy” Combs played an active role in creating a signature scent that captures
a mood of sexiness and elegance. Unforgivable Woman, Sean John’s fi rst signature scent for women, made
its mark after launching in 2007. Building on the success of the Unforgivable collection, the brand
introduced
a new fragrance franchise with I AM KING, winning a second FiFi Award in 2009. I AM KING
empowers the modern man to take on the soul of a king and realize his dreams. Sophisticated, luxurious
and elegant, I AM KING is the signature scent for the man who can achieve and inspire. Select products:
Unforgivable, Unforgivable Woman and I AM KING.
Missoni Profumi joined The Estée Lauder Companies’ family of brands when the exclusive global license
agreement was signed in 2005. The products are sold in over 20 countries worldwide. Missoni, the
Milan-based fashion house with more than 50 years experience, is celebrated for its vibrant knitwear and
engaging graphic designs. Missoni fragrance for women launched in Spring 2006, followed by Missoni
acqua in Summer 2007. Select products: Missoni Eau de Parfum and Missoni acqua Eau de Toilette
and Parfum.
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