Estee Lauder 2009 Annual Report Download - page 21
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We continue to evolve our signature High-Touch approach to meet our consumers’ preferences. One
of the ways we do this is by adapting our brands to meet consumers’ changing tastes and needs.
At Clinique’s new Dermatological Concern display towers, for example, products are grouped together
according to one of four common skin care concerns. These “grab and go” kits allow the consumer
to decide
the level of service she would like to receive— from a full consultation to express, self service.
20
Tom Ford made a personal appearance at Selfridges in London to sign bottles for a fragrance launch.