Estee Lauder 2009 Annual Report Download - page 55

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Donna Karan joined The Estée Lauder Companies’ family of brands when the exclusive global license
agreement was signed in 1997. Sold in more than 120 countries and territories, the collection consists of
luxury fragrance, bath and body products that refl ect the quality, style and innovation identifi ed with
designer Donna Karan. Select products: Donna Karan Cashmere Mist, the Donna Karan Collection,
featuring cult favorites, such as Donna Karan Black Cashmere, Donna Karan Chaos and Donna Karan Fuel
for Men. The highly successful DKNY franchise consists of DKNY Be Delicious Women, DKNY Be Delicious
Fresh Blossom and DKNY The Fragrances for Women and Men.
Michael Kors joined The Estée Lauder Companies’ family of brands when the exclusive global license
agreement was signed and certain assets were acquired in 2003. The products, which are sold in more than
20 countries and territories, embody the jet-set lifestyle positioning of Michael Kors. The designer’s
signature scent, Michael Kors, is a modern interpretation of the classic Tuberose. Select products: Michael
Kors Eau de Parfum, Michael Kors Eau de Toilette, Michael Kors Leg Shine and Very Hollywood Michael
Kors. Since the launch of Island Michael Kors in 2005, the designer has introduced limited-edition, island-
destination fragrances, the most recent being Island Michael Kors Bermuda (2008).
American Beauty was created in 2004 as one of the original BeautyBank brands. American Beauty is a
luxurious makeup, skin care and fragrance brand that celebrates the beauty of American style. American
Beauty is available exclusively in the United States at Kohl’s Department Stores and online at kohls.com.
Select products: Beloved perfume spray, Perfect Mineral Powder Makeup, Beauty Boost Overnight Radiance
Cream and Ultimate Diamond Restorative Anti-Aging Cream.
One of the original BeautyBank launches, FLIRT! was established in 2004. FLIRT! is a makeup line with
over 200 shades to fl irt with the possibilities. Products are housed in innovative, color-matched packaging
for easy shade selection. FLIRT! is available exclusively in the United States at Kohl’s Department Stores
and online at kohls.com. Select products: Lash-a-delic Fast Defi ning Mascara, Glamourazzi Extreme Lip
Lacquers, Dreamy Eyes Eyeshadow and Squeeze Me Super Shiny Lip Gloss.
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