Estee Lauder 2009 Annual Report Download - page 85

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84
SELECT BRAND HIGHLIGHTS
Over the years, our brands have committed to community programs and organizations that focus on a
variety of causes, including health and human services, education, environment and the arts. Through the
combined strength of our brands’ reputations and the tireless efforts of our extraordinary employees, we will
continue to grow towards a common and defi nable goal of helping communities and individuals around
the world.
Aveda is considered one of the original environmental brands. As one of its many contributions to
innovation, it was among the first prestige beauty brands to develop sustainable packaging.
Aveda uses 96 percent PCR plastic in its new Aveda Men Pure-Formance Shampoo and Conditioner. Aveda
also created the Recycle Caps with Aveda Program, in which plastic bottle caps are collected at various
locations and recycled into new caps and containers. This program prevents the caps from ending up in
landfi lls and beaches or migrating into rivers and oceans. The caps on Aveda’s Clove Shampoo were the fi rst
to be made from caps from the Recycle Caps with Aveda Program. Aveda recently became the fi rst beauty
brand in the world and only the second U.S. brand in any industry to receive a Cradle to Cradle (C2C) sus-
tainability endorsement, with seven Aveda products achieving Gold Level C2C certifi cation, adding to
Aveda’s impressive record of environmental sustainability. To date, no other beauty products have been
awarded Gold C2C certifi cation. www.aveda.com