Estee Lauder 2009 Annual Report Download - page 36
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Adding to the effectiveness in this area is the improved management and integration of our supply chain
across the Company. Our supply chain team is enhancing its involvement at each stage of the product life
cycle, from helping brands conceive of ways to reduce manufacturing costs at inception to managing
inventory on a more integrated basis. This is already showing improvements in better alignment of supply
and demand, quicker response time to demand changes and stronger regional production capabilities.
35
AS A RESULT OF OUR FOCUSED INTEGRATION
EFFORTS, WE ACHIEVED A 16 PERCENT SKU REDUCTION
IN FISCAL 2009.