Estee Lauder 2009 Annual Report Download - page 26

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imaginative promotions to emphasize the desirability of our brands and the added value of our services.
These efforts are helping us meet our collective goal to bring traffi c back into department stores.
To better adapt our products and marketing to satisfy the desires of our regional consumers, we started to
make a more focused effort to leverage research and development, along with consumer intelligence, across
markets. A heightened regional focus and a better local understanding should enable us to improve our local
marketing capabilities and better meet the needs of our consumers.
Imagination is just one of the many strengths we are using to ensure our Company continues to prosper.
When we combine our imagination
with our history of superior creativity and entrepreneurship, we are able
to create breakthrough products and services that satisfy consumers’ greatest desires.
25
Bobbi Brown Metallic Long-Wear Cream Shadow.
THE COMBINED SUCCESS OF OUR BRANDS’ NUMEROUS
GLOBAL ONLINE EFFORTS RESULTED IN A MORE THAN 25
PERCENT INCREASE IN E-COMMERCE SALES.