Estee Lauder 2009 Annual Report Download - page 53

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Clinique was founded by The Estée Lauder Companies in 1968 as the fi rst dermatologist-created, prestige
cosmetic brand. Sold in approximately 140 countries and territories, Clinique’s mission today remains what
it was from the beginning: to provide the highest quality and most effective products to enhance every
skin type and concern, offering products for men and women of all ages and ethnicities. The brand’s
customized approach and quality products— all meticulously tested and carefully formulated with the latest
science — have made Clinique one of the leading skin care authorities in the world. All makeup and skin
care products are Allergy Tested and 100% Fragrance Free. Select products: 3-Step Skin Care System, Even
Better Skin Tone Corrector, Redness Solutions Instant Relief Mineral Powder, Youth Surge Age Decelerating
Moisturizer SPF 15, High Impact Mascara, Almost Lipstick, Superbalanced Makeup, Clinique Happy and
Skin Supplies for Men.
Origins was founded by The Estée Lauder Companies in 1990 as the fi rst department store wellness brand.
The mission at Origins is to create high-performance natural skin care products that are ”Powered by
Nature, Proven by Science.” Origins uses potent plants, organic ingredients and 100% natural essential oils.
Origins’ long-standing commitment to protect the planet, its resources and all those who populate it,
is reaffi rmed by Origins’ earth- and animal-friendly practices, packaging and policies. Sold in more than
25 countries and territories, Origins products are manufactured using a combination of renewable
resources, wind energy and earth-friendly practices. Origins strives to use recycled materials when possible.
Select products: Dr. Andrew Weil for Origins Night Health Collection, Make A Difference Ultra-Rich
Rejuvenating Cream and Youthtopia Age-correcting serum with Rhodiola.
Ojon joined The Estée Lauder Companies’ family of brands in 2007. It is sold in fi ve countries. The brand
creates “wildcrafted beauty” products using traditional indigenous ingredients found in the world’s rainforests.
The rare, naturally derived elements are hand-harvested to ensure purity and potency. Sustainability and
preserving the vital natural environments of indigenous communities around the world are at the heart of
the brand’s mission. Select products: Restorative Hair Treatment, Ultra Hydrating Shampoo and Conditioner,
Tunu Elastik Flexible Finishing Hairspray, Rub-Out Dry Cleanser, Batana Body Cream and Swa Instant
Hold Hairspray.
52
PRESTIGE SKIN CARE AND ALTERNATIVE CHANNELS