Estee Lauder 2009 Annual Report Download - page 76

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M.A.C AIDS Fund. With a total of six shades of VIVA GLAM lipstick and two shades of VIVA GLAM lipglass
now sold worldwide, and through the annual Kids Helping Kids Card Program, M.A.C, together with its
retailers, has provided over $148 million to date for the M.A.C AIDS Fund. The M.A.C AIDS Fund is organizing
its fi rst brand-wide volunteer day for World AIDS Day on December 1, 2009. M.A.C employees around the
world will roll up their sleeves and take off their brush belts to volunteer at local organizations that receive
funding. Depending on the location, these volunteer activities will include serving or pre paring meals,
painting an apartment for individuals and families and helping local non-profits by reaching out to
individual donors.
SUSTAINABLE PACKAGING
We recognize that our consumers share our commitment to protecting and preserving the environment.
Each year, thousands of consumers worldwide contact us regarding our environmental practices. Consumer
queries on our environmental packaging principles have nearly tripled since we published our fi rst CSR
report in 2007.
The Estée Lauder Companies is a founding member of the Sustainable Packaging Coalition (SPC), which is
an industry working group inspired by Cradle to Cradle principles and dedicated to transforming packaging
into a system that encourages economic prosperity and a sustainable fl ow of materials. We are strong
advocates of the SPC creed to envision a world in which all packaging:
• Is sourced responsibly
• Is designed to be effective and safe throughout its life cycle
• Meets market criteria for performance and cost
• Is made using renewable energy
• Once used, is recycled effi ciently to provide a valuable resource for subsequent generations
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