Estee Lauder 2009 Annual Report Download - page 31

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Under the guidance of these leadership teams, our employees are working even more collaboratively and
productively. This is leading
to improved productivity and a greater ability to deliver sustainable, profi table
growth for the Company.
The establishment of our new North American affi liate is a prime example of how we are forming
inter disciplinary teams to better serve our customers’ needs. The affi liate will provide a single point of
contact for our retailers, streamlining their interactions with us, which should strengthen our relationships
with our customers and free up resources to ultimately increase store traffi c. From an internal perspective,
the new affi liate will allow for more focused service and enhanced support to all of our brands.
30
Natural ingredients displayed at an Origins editor event.