XM Radio 2015 Annual Report Download - page 17

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Name Age Position, Principal Occupation, Business Experience and Directorships
George W. Bodenheimer . . . 57 Mr. Bodenheimer has been a director since September 2013.
Mr. Bodenheimer retired in May 2014 as Executive Chairman of
ESPN, Inc., a multimedia, multinational sports entertainment
company. He was Executive Chairman of ESPN, Inc. from
January 2012 until May 2014. He served as Co-Chairman of
Disney Media Networks from April 2004 until January 2012 and
as President of ABC Sports from March 2003 until January
2012. Mr. Bodenheimer was named President of ESPN in
November 1998, a position he held until January 2012.
Mr. Bodenheimer joined ESPN in 1981 and served in a variety
of senior sales and marketing positions prior to his appointment
as President. Mr. Bodenheimer serves as a member of the
board of directors of Under Armour, Inc.
Key Attributes, Experience and Skills:
Mr. Bodenheimer has extensive experience in: marketing,
promoting and producing sports and entertainment programming,
including live major sporting events; identifying emerging sports
properties; and assessing on-air and executive talent.
Mr. Bodenheimer also has unique experience in evaluating and
assessing the desirability of sports properties that are likely to
be attractive to both the core demographics of our subscriber
base and other segments of our existing and targeted customer
base. The board of directors believes this experience is a
significant asset to our company.
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