UPS 2007 Annual Report Download - page 12

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THE CHALLENGE: A retail battery replacement chain
headquartered in H artland, Wisconsin, Batteries Plus
grew from a single store to a franchise chain with 300
stores within 20 years. The company had put together
a logistics system that wasn’t working as effi ciently
as it should. Too many distributors were involved,
and shipping information was insuffi cient and irregular.
Store managers were spending time on distribution-
related paperwork rather than other business priorities.
THE SOLUTION: UPS provides true port-to-door
service for Batteries Plus, using air and ocean freight to
move batteries from suppliers in Asia to its Wisconsin
distribution facility. Plus, UPS express and ground
services then are used to move the batteries to stores
nation wide. Shipping services get the products there,
and visibility tools keep Reynolds’ employees
and customers informed.
TH E RESULTS: Logistics M anager Rick Follette
monitors shipments from the overseas ports and can
see all associated invoices and documents. As soon as
a ship sails, the cargo becomes part of his inventory,
and he is able to bill customers three days earlier than
in the past. Using UPS shipping services and technology
also means more effi cient shipping to and between
stores. Fast, reliable shipping allows stores to maintain
lower inventories, which equates to lower operating
costs. According to Reynolds, “O ur relationship with
UPS is strategic, not just tactical — and we need both
as a growing business.”
THE BATTERIES PLUS STORY
Needing more time to manage his company’s rapid growth,
Batteries Plus CEO Russ Reynolds turned to UPS
to handle logistics.
powering up the supply chain
10