Tyson Foods 2005 Annual Report Download - page 4

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In 2005, Tyson Foods, Inc. continued to execute our business
strategy to create more value-added products, improve oper-
ational efficiencies and expand our international business.
This year Tyson Foods moved from the S&P MidCap 400 to
the S&P 500 Index. This is a milestone for the Company. The
500 stocks selected by Standard & Poor’s are leading U.S.
companies in leading industries. It is a benchmark of overall
stock market performance, and we believe we are a strong
representative of the food industry.
Tyson Foods is the world’s largest protein company. We power
America by producing nearly one out of every four pounds of
the chicken, beef and pork Americans eat. Tyson is the only
company selling all three proteins through all major distribu-
tion channels. We lead domestic chicken production with a
26 percent market share and domestic beef production with
a 26 percent market share. We hold the number two position
in the pork segment with an 18 percent market share.*
In the first full year of our Powered by Tyson campaign, we
spent $125 million on the most comprehensive marketing
effort in our company’s 70 year history. The investment is
paying off. More people now identify the Tyson brand with
beef and pork and are interested in the products we offer in
all three proteins. With pork, Tyson is already the second
leading brand in awareness. We will continue our Powered
by Tyson marketing efforts in 2006. You’ll see Tyson ads on
television, in magazines and on the Internet throughout the
year with product-specific and market-specific advertising.
Value-Added Products Value-added products repre-
sented 42.7 percent of our sales, or $11.1 billion, in 2005,
a $500 million increase over 2004. We are focused on
creating more value-added products, especially with
beef and pork. Our goal is to increase sales of value-
added products to $12 billion in 2006. To drive growth,
we are enhancing our current product lines, expanding
existing categories and creating new product lines.
John Tyson
Chairman and Chief
Executive Officer
To Our Shareholders
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