TripAdvisor 2011 Annual Report Download - page 8

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Table of Contents
Other Travel Brands and Websites
In addition to the flagship TripAdvisor-branded websites, we have also acquired and launched numerous other travel brands, connected by
the common characteristic of providing travelers with valuable planning resources across the travel sector. These brands have expanded our
reach, product breadth and appeal to domestic and international advertisers.
Brands acquired include:
4
Website
Date Acquired
Key Focus
whereivebeen.com
July 2011
Website and social platform with a detailed interactive world map that lets users share
where they
’
ve been, lived, and want to go.
everytrail.com
February 2011
Mobile application and website for collecting and sharing geo-tagged user-generated
travel content, such as walking tours and itineraries.
holidaylettings.co.uk
June 2010
A leading U.K.
-
based vacation rental site, featuring properties listed globally.
kuxun.cn
October 2009
Travel metasearch engine operating in China.
flipkey.com
August 2008
A vacation rental website featuring a large collection of vacation rental guest reviews on
vacation rental properties around the world.
onetime.com
June 2008
Comparison shopping travel website that allows travel shoppers to conduct itinerary-
based, multi
-
site searches for flights, hotels, cruises, vacations, and car rentals.
virtualtourist.com
June 2008
Travel-oriented community website featuring user-contributed travel guides for
locations worldwide.
airfarewatchdog.com
March 2008
Provides up
-
to
-
date airline deals that have been researched and verified by a team of
dedicated airfare experts.
holidaywatchdog.com
January 2008
U.K.
-
based website for traveler reviews on hotels and destinations focusing on the
Mediterranean.
cruisecritic.com
May 2007
A community of avid and first-time cruisers who enjoy the fun of planning, researching
and sharing their passion for cruising. Cruise Critic offers objective cruise reviews
written by expert travel writers and members.
independenttraveler.com
May 2007
A traveler’s exchange that features practical travel resources for a community of
international travelers who enjoy the adventure of independent travel.
seatguru.com
March 2007
Features aircraft seat maps, seat reviews, and a color-coded system to identify superior
and substandard airline seats.
bookingbuddy.com
February 2007
Travel shopping website that gives travelers easy access to airfare, hotel, car rental,
cruise, vacation rental, and vacation deals, plus prices from selected travel sites.
smartertravel.com
February 2007
One of the largest online travel resources of independent expert advice for the budget
-
conscious traveler. The SmarterTravel editorial staff provides advice and analysis to
help travelers find the best deals and get the most value from their trips.
travelpod.com
December 2006
Pioneering travel blog website.
travel
-
library.com
September 2006
Travel website with user
-
generated reviews.