TripAdvisor 2011 Annual Report Download - page 7

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Table of Contents
PART I
Overview
We are the world’s largest online travel company, empowering users to plan and have the perfect trip. Our travel research platform
aggregates reviews and opinions from our community about destinations, accommodations (including hotels, bed and breakfasts, or B&Bs,
specialty lodging and vacation rentals), restaurants and activities throughout the world through our flagship TripAdvisor brand. Our branded
websites include tripadvisor.com in the United States and localized versions of the website in 29 other countries, including in China under the
brand daodao.com. Our-branded websites globally received more than 50 million unique visitors in January 2012 (according to comScore), and
we have built a marketable base of more than 20 million members and over 60 million reviews and opinions. Beyond travel-related content, our
websites also include links to the websites of our customers, including travel advertisers, allowing travelers to directly book their travel
arrangements. In addition to the flagship TripAdvisor brand, we manage and operate websites under 18 other travel media brands, connected by
the common goal of providing comprehensive travel planning resources across the travel sector.
Corporate Background
The original TripAdvisor business was founded in February 2000 and was acquired by IAC/InterActiveCorp, or IAC, in April 2004. In
August 2005, IAC spun-off its portfolio of travel brands, including TripAdvisor, into a separate company under the newly-formed Delaware
corporation, Expedia, Inc., or Expedia. On December 20, 2011, Expedia completed the spin-off of TripAdvisor as described in more detail in the
section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Overview—Spin-Off”.
Evolution of TripAdvisor
-Branded Websites
Since the initial launch of the U.S.-based tripadvisor.com website in November 2000, TripAdvisor-branded websites have been added in
the following locations:
3
Item 1.
Business
Website
Target Location
Language
Launch Date
tripadvisor.com.eg
Egypt
Arabic
June 2011
tripadvisor.com.my
Malaysia
English
March 2011
tripadvisor.tw
Taiwan
Chinese (Traditional)
February 2011
tripadvisor.com.ar
Argentina
Spanish
December 2010
tripadvisor.co.id
Indonesia
Bahasa
November 2010
tripadvisor.gr
Greece
Greek
October 2010
tripadvisor.ru
Russia
Russian
October 2010
th.tripadvisor.com
Thailand
Thai
August 2010
tripadvisor.co.kr
South Korea
Korean
August 2010
tripadvisor.com.sg
Singapore
English
August 2010
pl.tripadvisor.com
Poland
Polish
March 2010
no.tripadvisor.com
Norway
Norwegian
March 2010
tripadvisor.com.au
Australia
English
March 2010
tripadvisor.com.tr
Turkey
Turkish
December 2009
tripadvisor.com.mx
Mexico
Spanish
December 2009
tripadvisor.dk
Denmark
Danish
December 2009
tripadvisor.ca
Canada
English
August 2009
tripadvisor.se
Sweden
Swedish
April 2009
tripadvisor.nl
Netherlands
Dutch
April 2009
daodao.com
China
Chinese (Simplified)
April 2009
tripadvisor.com.br
Brazil
Portuguese
April 2009
tripadvisor.jp
Japan
Japanese
October 2008
tripadvisor.in
India
English
August 2008
tripadvisor.es
Spain
Spanish
January 2006
tripadvisor.it
Italy
Italian
January 2006
tripadvisor.de
Germany
German
January 2006
tripadvisor.fr
France
French
January 2006
tripadvisor.co.uk
United Kingdom
English
November 2005
tripadvisor.ie
Ireland
English
November 2005