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52 TOYOTA •Annual Report 2008 •
Management & Corporate Information
Since its foundation, Toyota has continuously strived to contribute to the sustainable development of
society and the Earth by providing high-quality and innovative products and services. The foundations
of these endeavors are the Guiding Principles at Toyota and the CSR* Policy: Contribution towards
Sustainable Development.
» Guiding Principles at Toyota
The Guiding Principles at Toyota (adopted in 1992 and
revised in 1997) reflect the kind of company that Toyota
seeks to be in light of the unique management philosophy,
values, and methods that it has embraced since its
foundation. Toyota hopes to contribute to society through
its corporate activities based on understanding and sharing
of the Guiding Principles at Toyota.
[1.] Honor the language and spirit of the law of every nation
and undertake open and fair corporate activities to be
a good corporate citizen of the world.
[2.] Respect the culture and customs of every nation and
contribute to economic and social development through
corporate activities in the communities.
[3.] Dedicate ourselves to providing clean and safe products
and to enhancing the quality of life everywhere through
all our activities.
[4.] Create and develop advanced technologies and provide
outstanding products and services that fulfill the needs
of customers worldwide.
[5.] Foster a corporate culture that enhances individual
creativity and teamwork value, while honoring mutual
trust and respect between labor and management.
[6.] Pursue growth in harmony with the global community
through innovative management.
[7.] Work with business partners in research and creation to
achieve stable, long-term growth and mutual benefits,
while keeping ourselves open to new partnerships.
» CSR Policy: Contribution towards Sustainable
Development
CSR Policy: Contribution towards Sustainable
Development (adopted in 2005 and revised in 2008)
explains how we adapt the Guiding Principles
at Toyota with regards to social responsibilities
to our stakeholders.
We, TOYOTA MOTOR CORPORATION and our
subsidiaries, take initiative to contribute to harmonious and
sustainable development of society and the earth through
all business activities that we carry out in each country and
region, based on our Guiding Principles.
We comply with local, national and international laws and
regulations as well as the spirit thereof and we conduct our
business operations with honesty and integrity.
In order to contribute to sustainable development, we
believe that management interacting with its stakeholders
as described below is of considerable importance, and we
will endeavor to build and maintain sound relationships with
our stakeholders through open and fair communication.
We expect our business partners to support this initiative
and act in accordance with it.
Customers • Based on our philosophy of “Customer
First”, we develop and provide innovative,
safe and outstanding high quality
products and services that meet a wide
variety of customers’ demands to enrich
the lives of people around the world.
(Guiding Principles 3 and 4)
• We will endeavor to protect the personal
information of customers and everyone
else we are engaged in business with, in
accordance with the letter and spirit of
each country’s privacy laws.
(Guiding Principles 1)
Corporate Philosophy
* CSR = Corporate Social Responsibility