Toyota 2008 Annual Report Download - page 45

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43
•Annual Report 2008 • TOYOTA
important automobile markets.
Demand also grew in Thailand,
and increased steadily in India.
Toyota’s plant in Ban Pho,
Thailand, began production of Hilux
pickup trucks in January 2007 as part
of the IMV project, and now supplies
vehicles domestically and exports to
other markets worldwide. In addition,
Toyota’s mainstay IMV production
bases in Indonesia, South Africa, and
Argentina are steadily increasing
production.
In fiscal 2008, IMV series sales
worldwide were up 21.6%, to 700
thousand vehicles.
China Operations
Sales in the rapidly expanding Chinese
market totaled 499 thousand* vehicles
during the 2007 calendar year. Demand
for the Camry was particular strong,
with record sales of 160 thousand
vehicles in 2007.
In addition to production of the
Camry by Guangzhou Toyota Motor
Co., Ltd., production of the new
Corolla by Tianjin FAW Toyota Motor
Co., Ltd., began in May 2007.
Production of the Yaris also began at
Guangzhou Toyota Motor at the end of
May 2008, further expanding our
model lineup in China. We will
continue to establish mass production
operations for core models to support
further growth.
We will implement product
strategies aimed at increasing regional
production capacity and brand value
while keeping a cautious eye on future
market trends.
* Cumulative total of vehicles produced in China
and vehicles imported from Japan
Camry
Local Production in China
Area Start of Operations Main Products
Changchun 2003 October Land Cruiser
2005 December Prius
Tianjin 2002 October VIOS
2004 February Corolla
2005 March Crown
October REIZ
2007 May New Corolla
Sichuan 2000 December Coaster
2003 September Land Cruiser Prado
Guangzhou 2006 May Camry
2008 May Yaris
FortunerCorolla Lexus IS300
Performance Messages from the Management &
•Overview •Management •Special Feature •Business Overview •Corporate Information •Financial Section •Investor Information •