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41
•Annual Report 2008 • TOYOTA
million vehicles. Europe is one of the
world’s most challenging automobile
markets, due to the large number of
manufacturers competing within the
region. Customer needs and priorities
also differ from country to country, and
although there have been some slight
fluctuations in regional demand; the
overall size of the European market has
remained constant at approximately 17
million vehicles for the past several
years.
Now, with some European
countries having already implemented
CO2emission taxation schemes,
environmental protection and the
development of systems to deal with
CO2emissions will continue to be
important priorities.
Anticipating an increasingly
competitive market environment in
Europe, we will continue to meet
customer demand by striving to
increase the percentage of diesel
vehicles in our sales mix. We are also
aggressively introducing hybrid
models and planning to launch the iQ
ultra-efficient package vehicle, making
every effort to promote fuel efficiency
and environmental performance to
boost brand penetration.
We will also continue to step up
local production and procurement.
Camry production started at Toyota’s
plant in Russia in December 2007.
Although the plant has a current annual
production capacity of 20 thousand
vehicles, we are planning to expand to
50 thousand vehicles annually in the
future. In addition, we are moving
forward with plans to increase
production capacity at our manual
transmission manufacturing plant in
Poland, raising output from the current
level of 600 thousand units a year to
720 thousand units by mid-2009.
Auris
European Annual Production Capacity in 2008
Plant Number of vehicles
United Kingdom (TMUK) 285,000
France (TMMF) 270,00
Turkey (TMMT) 150,000
Portugal (TCAP) 10,000
Czech Republic (TPCA)* 100,000
Russia (TMMR) 20,000
Total 835,000
Lexus IS220dAvensis Yaris RAV4
Performance Messages from the Management &
•Overview •Management •Special Feature •Business Overview •Corporate Information •Financial Section •Investor Information •
* The Czech Republic Plant (TPCA) is a Toyota–PSA Peugeot Citroen joint venture company that is
accounted for using the equity method. Production capacity figure shows Toyota-brand vehicles only.
Note: Full names and corresponding abbreviations are shown in the table of Overseas Manufacturing
Companies on page 66.