Toyota 2008 Annual Report Download - page 46
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44 TOYOTA •Annual Report 2008 •
»Performance Overview
Contributing to steady growth
and increased revenues
Highlights
• Expansion of local production
and supply
• Improvement of revenue-
generating capabilities
»Market Conditions and
Regional Strategy
Serving growing markets with
the right car, in the right place,
at the right time
’04 ’05 ’06 ’07 ’08
0
1,000
2,000
500
1,500
+17.8%
1,527
+8.8%
447
FY
(Thousands of units)
Consolidated vehicle sales
Consolidated vehicle production
Consolidated Vehicle Sales and
Production in Other Regions
Central and South America,
Oceania, Africa,
the Middle East, etc.
Establishing bases in resource-rich and emerging countries
such as Central and South America and the Middle East
that promise to drive future growth
In fiscal 2008, consolidated sales in
Central and South America, Oceania,
Africa, the Middle East, and other
regions increased 17.8%, or 231
thousand vehicles, to reach a total of
1.52 million vehicles. Growth in Central
and South America was fueled by rising
sales of IMV pickup trucks and the
Yaris, and despite being in the final
year of its model life, Corolla sales
were flat. In Africa, although sales of
the Corolla were weak, substantial
growth in sales of the IMV series, Yaris
and Avanza models helped boost total
sales. In Oceania, sales of the Corolla
and Camry were strong, and in the
Middle East, sales of the Land Cruiser
Wagon, Camry, Corolla, and
commercial vehicles like the Hilux
rose significantly.
In addition to this increase in sales,
production also grew 8.8%, to 447
thousand vehicles.
Markets in Central and South America
continue to grow, particularly in
resource-rich and emerging countries
in the region. Against this backdrop
of high demand, these countries are
Business Overview
Automotive Operations
Hilux
Note: Fiscal years ended March 31