Toyota 2008 Annual Report Download - page 51

Download and view the complete annual report

Please find page 51 of the 2008 Toyota annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 138

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138

49
•Annual Report 2008 • TOYOTA
topics, we manage internal and external
websites that offer information about
specific businesses and brands. In fiscal
2008 we launched etoyota.net, a
website where customized pages
can be automatically created to meet
specific customer needs. In April 2008,
we launched Toyota Metapolis, an
original three-dimensional virtual city
that also serves as a new information
medium. In the telematics field, we
launched G-BOOK mX, a more
advanced version of the G-BOOK
information service for onboard
terminals, and continued to enhance
our service offerings. Overseas, we are
introducing a cutting-edge customer
relationship management (CRM) system
called “evolutionary Customer
Relationship Building”(e-CRB) in
Thailand, Australia, and China as part
of our efforts to build long-lasting
relationships with customers.
(Additional details available at:
http://www.toyota.co.jp/en/more_than_cars
/gazoo/index.html)
»Housing Business
Since Toyota entered the housing
business in 1975, we have grown our
operations by providing homes that
offer high durability and earthquake
resistance, as well as excellent security,
health, and environmental features. In
January 2004, Toyota Housing
Corporation, which was established to
more accurately assess customer needs
and enable prompt product planning
and sales, began operations. Inspired by
the slogan, “Sincerely for You,” we will
continue to create exceptionally safe
and secure homes that provide a
lifetime of customer satisfaction.
In fiscal 2008, home sales decreased
6.5% over the previous fiscal year, to
5,431 units.
(Additional details available at:
http://www.toyota.co.jp/en/more_than_cars
/housing/index.html)
»Marine Business
Drawing on engine technologies and
other advanced technologies cultivated
during years of automotive
manufacturing, Toyota manufactures
and sells motorboats and marine
engines that offer an exceptional
combination of safety, comfort, and
environmental friendliness.
Pleasure boat sales efforts during
the fiscal year were supported by the
introduction of the PONAM-26L II, an
upgraded new version of the PONAM-
26L pleasure boat.
(Additional details available at:
http://www.toyota.co.jp/en/more_than_cars
/marine/index.html)
»Biotechnology and
Afforestation Businesses
Toyota is making every effort to
contribute to the creation of a
resource recycling society through its
biotechnology and afforestation
operations. In fiscal 2008, following
previous afforestation and forestry
development projects in Australia
and China, we began afforestation
operations in the Philippines, and
initiated a new forest restoration model
project in Japan.
In addition, we continue to expand
sweet potato cultivation and processing
in Indonesia, and our floriculture, roof
gardening, and bio-plastic businesses
in Japan.
(Additional details available at:
http://www.toyota.co.jp/en/more_than_cars/bio
/index.html)
Performance Messages from the Management &
•Overview •Management •Special Feature •Business Overview •Corporate Information •Financial Section •Investor Information •
SINCÉ Cada Mode