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40 TOYOTA •Annual Report 2008 •
»Performance Overview
Record vehicle sales for the
10th consecutive year
Highlights
• Development and introduction of
new market-creating products that
are fuel-efficient and friendly to
the environment
• Development and application of
advanced technologies and
environmental measures in line
with CO2emission regulations
share in the European market (19
countries). Aided by robust sales of the
Lexus LS Hybrid, total Lexus sales in
Europe reached 62 thousand vehicles.
Among Toyota-brand vehicles,
sales of the top-selling Yaris were
somewhat weak, but sales of the Prius,
Aygo, and Auris—a strategic model
introduced in both Europe and
Japan—have been strong. In Russia
and Eastern Europe, sales of the
Camry and Avensis were also robust.
To meet the demand generated
by European customers’ preference for
diesel vehicles, Toyota strengthened
diesel vehicle sales efforts. As a result,
diesel vehicles accounted for 44.3% of
Toyota’s European vehicle sales
in 2007.
Supported by robust sales,
consolidated production in Europe
grew 0.3%, to 711 thousand vehicles.
In fiscal 2008, sales in the European
market (19 countries) totaled 17.88
In Europe in fiscal 2008, Toyota
benefited from increased sales in
Russia and Eastern European
countries, and set a sales record for
the 10th year in a row by selling 1.28
million vehicles and earning a 5.5%
»Market Conditions and
Regional Strategy
Focusing on environmental
technologies to meet regional needs
Europe
’03 ’04 ’05 ’06 ’07
0
200
100
300
500
400
0
20
10
30
50
40
(%)
+8.9%
430
44.3%
CY
(Thousands of units)
Diesel vehicle sales
Diesel sales ratio (Right scale)
’04 ’05 ’06 ’07 ’08
0
1,000
1,500
2,000
500
+0.3%
711
+4.9%
1,284
FY
(Thousands of units)
Consolidated vehicle sales
Consolidated vehicle production
Diesel Vehicle Sales and
Diesel Sales Ratio in Europe
Consolidated Vehicle Sales and
Production in Europe
Penetrating a highly competitive market with
a strong product lineup and high-quality products
Business Overview
Automotive Operations
Note: Fiscal years ended March 31 Note: Calendar years
Aygo