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32 TOYOTA Annual Report 2008
components around the world. With the lowest cost as our target, we then
work closely with suppliers from the initial design phase to ensure that each
component is produced at the lowest possible cost.
In addition, in April 2005 we began VI** activities—an evolved form
of CCC21 activities—in which we look at cost reduction during the
development phase, even prior to blueprints. Through VI activities, we
consider individual “components” as well as multiple component “systems.”
We strive to reduce the number of components by integrating components
and systems with similar functions and reviewing the functions and
placement of systems, such as engine and safety systems. We have also
reduced the number of components and the amount of material used
without reducing product quality by reviewing production processes that
have until now been standard. The effectiveness of VI activities began to
materialize with the redesigned Crown in February 2008. In the future, we
will give priority to improving the profitability of compact cars and cars
manufactured overseas, and will continue to promote cost reduction
activities to further increase our cost competitiveness.
** CCC21 = Construction of Cost Competitiveness for the 21st Century
** VI = Value Innovation
At Toyota, we strive to further human resources development based on our
philosophy that “making things means making people.” In line with our
expanding business operations, our employees are more diverse and global
human resource development efforts have become a priority issue. So that
Toyota employees around the world share the same values, we have codified
and shared globally the Toyota Way, our values and methods that were
formerly passed on as tacit knowledge.
To provide a stable supply of high-quality products to the world in a
timely manner amid fluctuating global demand, we are working to increase
the self-reliance of our overseas manufacturing companies.
Human Resources are... Essential to Improving Quality and Cost Control
Business Overview
Integration within Systems
Body
System
ECU
Striving to Reduce ECUs and Make Each ECU Smaller While Improving Function
Chassis
System
ECU
Power-train
System
ECU
Integration among Systems
* ECU = Electronic Control Unit
Improve Attractiveness
Respond to Tougher Regulations
Improve Attractiveness
Respond to Tougher Regulations
New
Functions
New
Functions
Example of VI Activities: An Integration of ECUs*
Toyota Way
Two Main Pillars Five Key Words
Challenge
Kaizen
Genchi Genbutsu
Respect
Teamwork
Continuous
Improvement
Respect for
People