Toyota 2008 Annual Report Download - page 41

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39
•Annual Report 2008 • TOYOTA
A solid economic climate and a
growing population were expected to
support stable vehicle demand in the
United States, but factors such as rising
gasoline prices began to affect the
market significantly in the second half
of fiscal 2008. Total U.S. market sales
were down 4.1%, to 15.83 million
vehicles, in fiscal 2008. Canadian sales,
on the other hand, grew for the third
consecutive year, to 1.67 million
vehicles. Difficult market conditions are
anticipated in North America for some
time, but demand for fuel-efficient
vehicles such as the Yaris and Prius is
expected to rise. As market demand
shifts from large to small vehicles, we
aim to continue to secure profits by
implementing a variety of cost
reduction measures.
»Market Conditions and
Regional Strategy
Ongoing efforts to secure
continuing profits
We also intend to strengthen our
North American business base by
boosting local production capacity. In
April 2007, consignment production
of the Camry began at SIA. By the fall
of 2008, our second Canadian plant
is scheduled to open and begin
production of the RAV4. Elsewhere, our
Mississippi plant is under construction
and scheduled to begin production in
2010, aiming to expand North American
operations and continue localization.
Dedicated to harmonious coexistence
with the environment and local
communities, and situated in a forested
area, the new plant in Mississippi has
been designated as a model for
“Sustainable Plant” activities.
Tundra
Lexus ESHighlander Scion xD Prius
Performance Messages from the Management &
•Overview •Management •Special Feature •Business Overview •Corporate Information •Financial Section •Investor Information •
Annual Production Capacity in North America
Plant Number of vehicles
Canada first plant (TMMC) 270,000
California (NUMMI)* 400,000
Kentucky (TMMK) 500,000
Indiana (TMMI) 350,000
Texas (TMMTX) 200,000
Fuji Heavy Industries’ U.S. plant (SIA) 100,000
Mexico (TMMBC) 50,000
Canada second plant (TMMC) 150,000 (Scheduled start date: fall 2008)
Mississippi (TMMMS) 150,000 (Scheduled start date: 2010)
Annual production capacity in North America in 2010
2,170,000 vehicles planned
* The California plant (NUMMI) is a Toyota–General Motors joint venture company that is accounted
for using the equity method. Production capacity figures include vehicles for General Motors.
Note: Full names and corresponding abbreviations are shown in the table of Overseas Manufacturing
Companies on page 66.