Toyota 2008 Annual Report Download - page 47

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45
•Annual Report 2008 • TOYOTA
Land Cruiser Yaris Camry
playing a major role in Toyota’s IMV
project, with expanded production of
IMV pickup trucks and SUVs in
Argentina. To meet the regional needs
of the Brazilian market, where flexible-
fuel vehicles (FFVs)* have become
mainstream, Toyota began selling a
Corolla that can run on ethanol,
gasoline, or any combination of the
two fuels in May 2007. Toyota views the
Brazilian market as one of the driving
forces behind continued growth in the
future.
In Oceania, the market in resource-
rich Australia grew substantially, driving
higher sales of the Camry.
In Africa, a slight downturn in South
African market was offset by strong
sales in Algeria, Egypt, Nigeria, and
other countries that allowed us to grow
market share, particularly for IMV
vehicles and the Yaris.
In other regions, notably the
Middle East, markets continued to
expand rapidly, and sales increased by
160 thousand vehicles. Sales are
expected to increase steadily in the
future as the population of young
people in these regions grows.
* FFV: A vehicle capable of running on fuels that
consist of any percentage of ethanol mixed
with gasoline or ethanol alone.
Corolla
Performance Messages from the Management &
•Overview •Management •Special Feature •Business Overview •Corporate Information •Financial Section •Investor Information •
Breakdown of Consolidated Sales for Central and South America, Oceania,
Africa, and Other Regions
Area Thousands of vehicles YOY change (%)
Central and South America 320 +12.7%
Oceania 289 +7.8%
Africa 314 +3.3%
Middle East 597 +37.9%
Other 7 0.0%
Total 1,527 +17.8%