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14 15
2013 SAMSUNG ELECTRONICS ANNUAL REPORT
CE
Consumer Electronics
Improving work ef๎€‚ ciency
and opportunities with
inventive mobile printing
technology and solutions
Samsung Electronics has led the global printer market with
a strategy that combines intuitive user convenience with
differentiated small-sized products. Our full lineup of A4 laser
printers and multifunction printers is built on excellent
technology and product expertise. We also launched the
second-generation A3 multifunction printer.
We have upgraded software capabilities for corporate
clients by supporting our original open platform of XOA
(eXtensible Open Architecture) and more than fifty global ISV
(Independent Software Vendors) solutions.
In 2013, we launched an industry-first NFC-enabled
(Near Field Communication) laser printer, which is securing
our mobile printing leadership. We recorded an impressive
growth rate of 137% over the previous year in the A3 category
by extending the multifunction lineup with an A3 multifunction
printer customized for emerging markets. In solutions, with
the goal of improving cost efficiencies and productivity for
corporate clients, we launched the Samsung Business Coreโ„ข
Printing Solution, which can be used without an independent
printing server, and XOA Web, a Web-based open platform.
In 2014, we will maintain our lead in the mobile printing
market by introducing a new Samsung Cloud Printing service
that supports easy document printing and sharing anytime,
anywhere. We are expanding our hardware lineups, including
the NFC-enabled products, and providing more optimized
solutions and services to meet demand in the growing
B2B markets.
2nd in Global A4 Laser Printer/MFP
Market Share in 2013
15.2%
Xpress C460 Series A line of color laser printers and multifunction
printers that supports easy mobile printing by connecting to mobile
devices and by applying NFC and Wi-Fi Direct technologies,
a world ๎€‚ rst.
Xpress C1810/C1860 Series Optimized for mobile printing with
NFC-enabled printing features and the new Samsung Cloud
Printing service, this laser color printer/MFP with faster printing
speeds is tailored for small and mid-sized business users.
Line of
the Year
2014 Line of the Year Award from Buyers Lab,
a US independent tester of document imaging products
MultiXpress X4300 Series
This series provides
differentiated usability and
functions with an Android-
based smart OS and 9.7-
inch capacitive touch
screen, the ๎€‚ rst for a copier.
This smart copier features
higher-quality printing
and scanning speeds
than comparable models,
and supports a variety of
solutions, from security
to auto documentation,
without an independent
printing server.
Printing Solutions
Business
Source: IDC