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10 11
2013 SAMSUNG ELECTRONICS ANNUAL REPORT
Curved FHD TV H8000 By maximizing its curve and good looks
to enhance room design, the Curved FHD TV sets a new standard
for TVs that will suit consumer lifestyles.
CE
Consumer Electronics
Our distinction of being TV’s global first mover continued
through 2013. Despite the depressed TV market, Samsung
Electronics again earned No. 1 global market share of 26.8%
across all  at panel TV product lines, including LCD, LED and
PDP TVs. That makes it eight years in a row. We maintained
our dominant leadership in ultra large size and premium TVs
while further securing No. 1 market share of 36% in 60 inches
and larger TVs. Samsung’s UHD TVs earned No. 1 market
share of 30% within six months of launch.
We achieved that outstanding performance with a three-
pronged approach: Focusing on premium marketing for large
size smart TVs and UHD TV; differentiating products with
leading-edge smart features and innovative design; and
customizing strategies for advanced and developing regional
markets. In 2014, we will continue to lead the global TV market
by focusing on premium sales, including for the Curved UHD
TV and ultra large size TV. We foresee full-scale expansion in
the UHD TV market this year.
Our AV business generated terri c market response with
the launch of our industry-first sound bar with a vacuum tube
and the AirTrack, which wirelessly links to the TV. In 2014, we
will introduce a wireless home entertainment system that can
connect to a variety of AV devices, including the sound bar and
multi-room speakers, so consumers can enjoy superior sound
quality anytime and anywhere in the home.
Top Global Flat Panel TV
Market Share in 2013
Curved UHD TV HU9000
With the optimal 4200R
curvature and proprietary
picture quality technology,
Samsung’s Curved UHD
TV delivers the ultimate
immersive experience and
images with a greater sense of
depth for a comfortable and
perfect viewing experience.
M7 Creating a seamless and easy wireless connection between
the TV and other AV devices, the M7 is a new concept in wireless
multi-room audio, providing multi-surround sound with a  ve-
channel maximum.
26.8%
Global Premium TV Market Share of
60 Inches and Larger TVs in 2013
36.0%
Source: Display Search/Gfk, NPD
Offering an immersive
entertainment experience with
unrivaled picture quality,
true detail and outstanding features
Visual Display
Business