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19
2013 SAMSUNG ELECTRONICS ANNUAL REPORT
In 2013, Samsung mobile devices were the most prized by
consumers around the world. We achieved No. 1 ranking in
sales revenue and market share in the mobile phone market,
recording historic sales of more than 100 million units of
the Galaxy S and Note series respectively, and 32.3% share of
the global smartphone market. Our Tablet series sold more
than 40 million, doubling growth over the previous year.
Galaxy Gear offers consumers instant notifications, remote
control features and compatibility with many Samsung devices.
Bringing together a suite of best-in-class mobile security
capabilities, Samsung KNOX, an Android-based solution that
enhances the security of mobile devices, has garnered special
attention from the B2B market. It provides a comprehensive set
of tools for safe and secure mobile work by protecting Android
handsets from data leakage, malware and malicious attacks.
Top Global Mobile Phone
Market Share in 2013
Source: Strategy Analytics
27.2%
32.3%
In 2014, we led the mobile market by launching new
smartphones, beginning with the Galaxy S5, which captures
lifetime moments and is specifically focused on what matters
most to consumers. We also expect mobile market growth with
the enhanced Galaxy Note and Tablet series, with the next
level of wearable technology and LTE and display leadership.
In addition, we anticipate key performance in B2B markets.
Our status in the digital camera global market rose
significantly as sales of our Galaxy Camera and NX Systems
climbed. The NX camera recorded a notable 14.9% global
share in the compact system camera market, growing over
the previous year to reach No. 2 in the world. Looking ahead,
we will extend our market leadership by launching smart
and compact system cameras with striking picture quality,
performance and convenience.
Galaxy NotePRO The new tablet with the S Pen features a 12.2-
inch WQXGA display, wide screen and crystal-clear resolution
(2560 x 1600), adding up to the de nitive tablet experience.
Multi Window enables users to split the screen into as many as
four different windows and the innovative virtual keyboard allows
for comfortable keyboarding while using haptic feedback to create
a more realistic typing experience.
01
GALAXY S5
Expanding the best-selling smartphone
line, Samsung introduced the Galaxy
S5 with new experiences, industry-
leading technology and meaningful
innovations that consumers care about
most. The next-generation smartphone
strengthens user convenience with
Full HD Super AMOLED display,
a 16-megapixel camera, Finger Scanner,
built-in heart rate sensor, IP67 dust and
water resistant and Ultra Power Saving
Mode features.
02
Gear Fit
Gear Fit is a perfect blend of style,
tness and convenience in wearable
devices and like no other. Samsung
has re ned its wearables line with
three new Gear products that change
the way consumers connect while
making the mobile experience more
personalized than ever. The wearable
device with the world’s  rst 1.84-inch
Curved Super AMOLED display
offers several  tness apps, including
a built-in heart rate sensor and workout
management.
Top Global Smartphone
Market Share in 2013
02
SMART Camera NX30 The NX30 is the latest addition to
Samsung’s award-winning NX series of Compact System Cameras.
Its large 20.3MP APS-C CMOS Sensor and NX AF System II auto-
focusing create high-quality images that burst with sharp detail
and intense color. The Tiltable Electronic View nder and 3.0-inch
Super AMOLED Swivel and Touch Display enable easy shooting
from any viewpoint, including self-shooting. The NX30 also boasts
NFC and Wi-Fi capabilities to allow fast connectivity and quickly
shared images.
01
18
IM
IT & Mobile Communications
Mobile Communications
Business
Creating a mobile world where
innovative technology and
iconic design deliver everyday
wonders to consumers