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12 13
2013 SAMSUNG ELECTRONICS ANNUAL REPORT
CE
Consumer Electronics
Digital Appliances
Business
Empowering consumer lives
by turning every moment into
an enjoyable experience
Committed to discovering and offering memorable moments
with our home appliances, we are developing products that
deliver outstanding convenience and comfort for consumer
daily routines. We also offer premium products that reflect
different consumer passions, generating differentiated
experiences and value.
In 2013, our Food Showcase refrigerator created a new
product in the side-by-side category, with an outer ShowCase
door for frequently consumed snacks and drinks and InnerCase
for food stored for longer periods. With positive feedback from
consumers, the Food Showcase refrigerator also suits the high-
end lifestyle in kitchens with its stunning design.
In other categories, our products garnered popular con-
sumer response, including: WW9000 drum washing machine
with big Crystal Blue door and 5-inch color Full Touch Screen
that automatically dispenses detergent and softener with
the globally recognized ecobubble™ technology, which
enables a cool wash for more energy-efficient washing
performance; and the smart Q9000 air conditioner with spiral
airflows for turbo jet cooling and energy-efficient savings
based on our Digital Inverter Technology. Our vacuum cleaners,
such as the MotionSync, have also seen innovations, offering
more convenience and forward-looking smart features.
In 2014, Samsung Electronics will continue to create new
trends that meet consumer needs worldwide as well as
creating premium lifestyle appliances that allow consumers to
create lasting memories.
Chef Collection Refrigerator
Designed in collaboration
with world-famous three-
star Michelin chefs, this is
the world’s largest-capacity
premium refrigerator that
keeps foods at optimal
freshness, while offering
excellent convenience.
WW9000 Drum Washing Machine With an elegant minimalist
design, Crystal Blue door and Full Touch Screen, the WW9000
features ecobubble™ technology that provides powerful
performance saving energy on every load.
Q9000 Smart Air Conditioner Featuring three high-performance
fans that use High-Pass Tornado and Ice Dimple technology,
the Q9000 provides faster turbo jet cooling to quietly refresh the
entire house with natural air ow.