Samsung 2013 Annual Report Download - page 4

4 5
2013 SAMSUNG ELECTRONICS ANNUAL REPORT
Vice Chairman & CEO Oh-Hyun Kwon
President & CEO Boo-Keun Yoon
President & CEO Jong-Kyun Shin
Creating new experiences beyond the known limits of
markets and technology
In 2014, although we anticipate steady global economic
recovery, market uncertainty will linger. Competition in
the electronics industry will intensify as growth in
the smartphone and TV markets slows. But despite such
challenges, we will continue to grow. In 2013, we will
embrace challenges to pursue innovation and bring new
experiences to consumers beyond the current limits of
markets and technology.
First, we will consolidate our electronics industry
leadership by sharpening competition in our businesses.
Our core areas, including mobile phones, TVs and
memory chips, will sustain their market leadership
as we develop premium products and differentiated
technologies. In mobile communications, we will broaden
our product lines and lead the LTE market to maintain
our leading smartphone position. At the same time,
we will more aggressively pursue the tablet market.
In TVs, we will focus on high value-added premium
product sales, including the UHD/Curved TV and ultra
sized TV. Our leadership in the memory business will
be strengthened as we expand cutting-edge process
technology and push forward with high function and high
value-added products and solution mixed strategies.
Additionally, we are moving ahead with mass production
of next-generation V-NAND  ash memory. We are also
preparing for growth by securing core technologies and
expanding retail networks in our developing businesses,
such as digital appliances, networks, printing solutions
and LED.
Next, we will focus on sound management to increase
pro tability. We expect to fortify resource management
ef ciency companywide, including in investments and
global SCM capability, which will result in improved
performance. We expect to reorganize systems in order
to enhance response time, minimize management risk or
uncertainty and monitor ongoing compliance.
Third, we will secure the future with sustainable growth.
To maximize competitiveness in our diverse value chains,
including components, sets, solutions and services,
we will develop innovative technology and new categories
of products that encourage future core technology.
We also will accelerate new growth engines, such as
electronic materials and our B2B business.
Upholding corporate citizenship and social responsibility
As a leading global company, Samsung aims to create
positive change for people everywhere and help them to
live a better life full of possibilities. We believe in growing
alongside communities by creating socially shared value.
We are focusing on education, professional training and
healthcare. Individual programs are informed by regional
characteristics in order to respect and resolve local issues.
We also support a range of green management and
environmental activities, including green products and
workplaces and reducing greenhouse gas emissions.
We will strive to maintain safe and pleasant work
environments for our employees through preventive
measures and risk management. As always, we support
our partners worldwide and promote their competitiveness
as we forge win-win partnerships for shared and
sustainable growth.
The theme that connects all of our technology, products,
solutions and services is our dream of improving people’s
lives and making a better world. As we move into 2014,
we are working to realize that dream with ceaseless
challenge and continuous innovation. We know that
continuing to grow as a global top-tier company depends
on the care and support of our customers and shareholders.
Samsung Electronics will make every effort to perform
as a world-class company as we deliver deep value and
heartfelt experiences to customers and society. The return
of that love and respect is the fuel that allows us to grow.
Thank you.
CEOs’ Message