Samsung 2012 Annual Report Download - page 9

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Consumer
Electronics
DISCOVERY
Dreams are boundless. Samsung Electronics constantly reinvents
tomorrow to pursue happier and richer lives. We explore the territory of
the unknown to discover potential and fulll greater promise.
1514
02 03
01
PRINTING SOLUTIONS
BUSINESS
Providing total printing solutions with
first-class products and technology
After entering the A4 laser printer market in 1991,
Samsung Electronics now provides a full lineup of A4
laser products. In 2012, we launched seven models of
A4 color laser printers and multifunction printers. We
also successfully cleared the tough market barrier for
A3 multifunction printers with the worldwide launch of
our second-generation product. Samsung’s exclusive
world-first 1GHz dual core processor bolstered our
results by improving printer durability, performance
and document-processing times. In addition, we added
a color touch screen with intuitive smartphone UI to
our A3 multifunction printers to improve ease of use and
create a more intuitive experience.
Our solution for upgrading user convenience shaped
another innovation. Our open-platform XOA (eXtensible
Open Architecture) supports Samsung solutions as well
as more than fifty global top-tier ISV (Independent
Software Vendor) solutions, ensuring that we meet the
varying needs of global corporate clients.
In 2013, we will expand our hardware product lineups,
solutions and services for the B2B market so we grow
business for our partners and corporate clients together.
2nd in Global A4 Laser Printer
Market Share in 2012
Source: IDC
16%
BUSINESS
OVERVIEW
01
MultiXpress C9301 Series
A3 color MPFs with 1GHz dual core
processor improves document-
processing by up to 1.5 times; unique
image improvement technology, ReCP
(Rendering Engine for Clean Pages)
delivers smooth images and clean text
03
MultiXpress C9352 Series
A3 color MFPs with expanded
paper handling features and latest
technology; 1GHz dual core
processor, ReCP, polymerized
toner and all-in-one board for
business document use
02
CLP-415/CLX-4195 Series
The laser printing industry’s
first iF Design Award 2013
Gold Winner. These Color
laser printer and MFPs also
offers fast speed, durability
and high quality