Samsung 2012 Annual Report Download - page 8

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Consumer
Electronics
DISCOVERY
Dreams are boundless. Samsung Electronics constantly reinvents
tomorrow to pursue happier and richer lives. We explore the territory of
the unknown to discover potential and fulll greater promise.
1312
In our Digital Appliances business, Samsung is
committed to developing eco-friendly technologies and
smart products for the home. Our premium ecobubble™
washer offers significant energy savings and superior
cleaning that’s still gentle on clothes. The new Samsung
Smart Oven provides convenience and a superlative
experience for busy households, allowing consumers to
save time and effort while preparing healthful, great-
tasting meals.
In 2013, Samsung Electronics will continue its efforts
to develop inventive products that offer true value to
customers and help them live happily and comfortably.
Samsung Electronics works to satisfy differing consumer
needs in diverse cultures around the world. We operate
five Lifestyle Research Centers to support development
of products that will bring more comfort and
convenience to customers’ lives. We also respond to
consumers’ emotional satisfaction by providing
luxuriously designed products that offer new experiences.
In 2012, the technical excellence of our premium
T9000 refrigerator made it a worldwide hit with
consumers. The T9000’s wide top refrigerated section
and bottom freezer drawers allow customers to store food
easily and safely according to individual habits and menus.
02 03
01
01
T9000 LCD Refrigerator
RF32FSQDBSR
French doors and 32-cubic-
foot capacity refrigerator;
Unique Triple Cooling system
deploys two compressors
and three evaporators to
ensure commercial-grade
humidity that keeps food and
produce fresh longer
DIGITAL APPLIANCES
BUSINESS
Primed for home innovation, with premium
lifestyle technology and harmonious design
03
Smart Oven
MC32F606
Smart sensor technology;
quality cooking
performance and sleek
design allows for quick meal
preparation with less fat,
fresher ingredients and
more efficiency, including
pre-programmed recipes
02
ecobubble™ Washer
WF80F5E
Premium Crystal Gloss
design; advanced
technology for power
and energy efficiency
that gently washes
delicate loads while
fighting stains and
protecting fabrics
BUSINESS
OVERVIEW