Samsung 2012 Annual Report Download - page 3

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0302
at CES 2013, the world’s largest consumer electronics show.
We also advanced high profile and consistent global brand
marketing by sponsoring a range of international sports
events, including the London 2012 Summer Olympics. As a
result of such efforts, we attained the No. 9 ranking on
Interbrand’s Best 100 Global Brands 2012 list, with an
estimated brand value of USD 32.9 billion.
Corporate citizenship that’s committed
to social improvement
Samsung Electronics is committed to transmitting its positive
energy to society and to creating shared social value. We
comply with all laws and ethical standards that safeguard
markets around the world, including those for fair
competition, personal data protection and anti-corruption,
even as these turn more rigorous. We are increasing our
social responsibility programs. In addition, we are boosting
support for our worldwide partner companies to promote
their global competitiveness as we expand the win-win
partnerships that sustain growth.
The power to keep growing is directly fueled by the trust
and dedication of our customers, shareholders and society.
Looking ahead in 2013, Samsung Electronics will continue to
work toward the change and innovation that inspires the
world and shapes new futures.
Thank you.
Vice Chairman & CEO
Oh-Hyun Kwon
President & CEO
Boo-Keun Yoon
President & CEO
Jong-Kyun Shin
President & CEO Jong-Kyun Shin
Dear Samsung Electronics Stakeholder:
In 2012, the company achieved steady growth thanks to your
continued trust and dedication. Despite intensifying
competition, we recorded historic sales revenue and operating
profit that strengthened our leadership in the global electronics
industry. Based on consolidated financial statements, we
realized sales revenue of KRW 201 trillion, operating profit of
KRW 29 trillion and net income of KRW 24 trillion, double the
previous year. We also maintained a robust financial structure,
with a 49.1 percent liability ratio and 79.5 percent capital
adequacy ratio.
Expanding the market leadership of core businesses
Last year, Samsung Electronics expanded its market leadership
in core businesses, including smartphones and TVs. We achieved
remarkable results in our mobile business, ranking No. 1 in both
sales and market share in smartphones and all mobile phones. In
the TV business, we again achieved No. 1 market share, for the
seventh year in a row, also earning the highest profitability in the
industry. We further strengthened the market power of our
Memory business, outpacing competitors with our unmatched
technology, dominant cost savings and advanced process
technology development. In our developing businesses, OLED
greatly improved its profitability, led by differentiated
competitiveness. The System LSI business also showed
outstanding growth in the mobile device market, led by the AP
and CIS sensor segments.
In 2013, we will sharpen our market leadership across core
areas and accelerate developing businesses to maintain our
strong performance. With our newly reorganized structure of
three divisions, we will aggressively respond to rapidly changing
business environments as we steer new technology initiatives,
pioneer new markets and identify business opportunities.
Securing our core competitiveness and brand momentum
To reinforce competitiveness, Samsung Electronics is focusing on
attracting outstanding talent. We are consistently recruiting
experts in software and R&D, and nurturing our patent capabilities
by collaborating with outside research institutes and partners.
That strategy has paid off. In 2012, we registered 5,081 patents in
the U.S.
Our differentiated capabilities and technology earned
worldwide recognition, including four awards from the European
Imaging and Sound Association 2012 (EISA), the most prestigious
in the region’s video and audio industry, and 27 innovation awards
The trust and dedication
of our customers,
shareholders and
society drives change
and innovation at
Samsung Electronics
Vice Chairman & CEO Oh-Hyun Kwon
President & CEO Boo-Keun Yoon